I help Startups plan and develop growth driven product and brand identity with clarity, meaning, and intention.
My Experience
(Highlights)
Babbel GmBH
Engineering Manager(Growth) (June 2023 - Present)
Leading, mentoring, and growing a high-performing full-stack team, spearheaded strategic projects like Stripe checkout migration, and collaborated with leadership to drive product-led growth through data-driven decisions. Expertise in technical leadership, cross-functional collaboration, and delivering impactful results. Eager to leverage these skills to contribute to your mission of revolutionizing e-learning.
Products built:
FrontRow
Founding Member/Engineering manager (June 2020 - June 2023)
Built a new generation of an E-learning platform for making your passions, a reality by providing never before taught courses from world-renowned experts. Worked on the web and app platforms from the frontend. Aimed to lead the global marketplace for celebrity and expert-driven learning platforms.
Products built:
Thoughtworks
Product Engineer (March 2019 - June 2020)
Built coupons (most visited page), fresh deliveries, products and customer education features/modalities for Kroger Digital(USA), one of the leading online and offline grocery chain in the Western world. Impreoved csutomer retention by optimizing the page loads and better copyrighting techniques
Products built:
Software AG
Frontend Consultant (September 2017 - March 2019)
Built in-house applications for Johnson & Johnson, a client of Software AG. Also, involved in POCs (Proof of concepts) for applications made for other clients like Standard charter Bank. Built high performance web apps for Germany HQ (Software AG). Contributed in conceptualization and design of two web apps. (All webapps were internal products used by over 30,000 stakeholders)
Shuddhi
Freelance Engineer (July 2016 - August 2017)
Designed and developed Android Application for Shuddhi. Design and Develop REST API and Database using Express JS. mongoose and MongoDB. Came up with a lot of features during brainstorming sessions with the CEO. Developed part of their website using wordpress, HTML, CSS.
Products built:
In most cases, it’s the UI/UX and product execution that decides your position between making or breaking a business.
Your website should turn visitors into engaged customers.
It’s like having a top-performing sales rep working 24 hours a day, 7 days a week.
My Process
1. Explore & Frame
First, we understand and boil down on our end users. Then, we put myself in our users's shoes in order to understand their needs. We define as a team, the framework of the user experience and begin to formalize the user journey. We can even go into existing competing product, if any.
2. Imagine
We will generate several ideas to solve our problems. It will help you understand, prioritize and focus on clear vision and plan, to help you achieve your goals. It helps teams conduct the strategic planning process together. Achieving understanding, definition and agreement in one process vs. having to go back and forth for months.
3. Brand Identity & Plan
We will design the Brand Indentiy, UI/UX and understand the legal, marketing, security and developement aspects of the product and come up with a product roadmap and timeline
4. Prototype
Once the design has been validated. We will be able to develop, launch and promote the prototype to a small group of users.
5. Deploy Test
We will analyze the prototype with small group of real users in order to optimize and validate the solution.
6. Build Product
We will analyze the prototype with real users in order to optimize and validate the solution.
7. Deploy Product
We will deploy the product to a wider audience and market it in full swing.
8. Repeat & Improve
We keep running A/B tests and other experiments to understand our customers and keep ideating on the new ways to solve problems.
It all boils down to understanding your end user and the need that they havn't discovered yet.
